The analysis focuses on ways in which the almanacs were involved in shaping public opinion in the absence of an established newspaper tradition and the connections of almanac literacy to oral traditions and local knowledge. The Enlightenment spurred an activity in almanac publishing in the spirit of contemporary secular reforms in agriculture and education. The first one focuses on the beginning of the annual almanac in the seventeenth century and ways in which these astrological almanacs reflect the sensibility of the Baroque period. Four main stages in the development of the almanac are identified in this article. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language, as well as the changing knowledge worlds. The almanac is a vehicle for knowledge communication in informal contexts of use, engaging both the oral tradition and literary forms that may be traced to medieval literacy and ways of structuring knowledge. In this article, the history of the almanac in Croatia is reconstructed through primary research of bibliographic and archival sources, to document and interpret a genre of print culture and this genre's involvement in the transmission of culture.
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